UX Designer — Barcelona

Designing
experiences
that matter

Human-centered design at the intersection of automotive HMI, digital interfaces, and brand experience. Currently exploring opportunities in mobility and technology.

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UX Design· HMI & Infotainment· Automotive UX· Brand Experience· User Research· Prototyping· Visual Design· UX Design· HMI & Infotainment· Automotive UX· Brand Experience· User Research· Prototyping· Visual Design·

Case Studies

Automotive HMI · Internship · 2024

CUPRA

Designing the in-car experience — infotainment interfaces, lighting UX, and interior digital touchpoints for a premium automotive brand.

E-commerce UX · Brand Design · 2023–Present

The Instinct

Building a streetwear brand from zero — UX strategy, e-commerce experience design, and full digital presence, solo.

Driven by curiosity, shaped by detail

I'm Joan, a UX Designer based in Barcelona with a passion for crafting interfaces that feel effortless and purposeful. My focus lies at the intersection of human behavior and technology — particularly in complex systems like automotive HMI and digital brand experiences.

I've worked inside a leading automotive brand, understanding how design decisions at the interface level directly affect safety, emotion, and driver satisfaction. I bring that same rigor to every project I touch.

Outside of design, I'm building my own streetwear brand, obsessing over typography, and exploring what the next generation of in-car experiences should feel like.

2+
Years designing
4
Team members at CUPRA
3
Countries reached
Iterations made

What I work with

Figma
Design & Prototype
Adobe XD
Design
Illustrator
Visual Design
Photoshop
Image Editing
HTML / CSS
Frontend
Shopify
E-commerce
User Research
UX Method
Benchmarking
UX Method

Available for opportunities

Let's talk