JOAN SEGURA GÓMEZ/CREATIVE · STORYTELLING · FOOTBALL TECH

FOOTBALL ISN'T EXPLAINED.

LIVE IT.

I turn a passion for football into stories, visual experiences and digital ideas that deserve to be felt, not just watched.

STEP INTO THE PLAY ↗EXPLORE THE IDEAS ↘
01 — 90SCROLL TO ENTER THE GAME ESPARREGUERA / BCN
00 / THE VISION

ONE PLAY.
A THOUSAND WAYS
TO FEEL IT.

A goal lasts a second. The feeling can last a lifetime.

I'm drawn to the space between the two: how an image becomes emotion, how a story connects with supporters, and how technology can bring us closer to the game.

MY PLAYING FIELD ↓
01VIDEO & EDITINGRhythm, tension, emotion
02DIGITAL CONTENTCommunity, formats, storytelling
03INTERACTIVE EXPERIENCESCreativity + technology
01 / EXPERIMENTAL PROJECT
IN DEVELOPMENT · 2026
ONE CAMERA. A NEW PERSPECTIVE.

HYPERFRAME X✳

What if you could stop watching from the stands and step inside the play through a player's virtual point of view?

HFX / EXPERIENCE_01INTERACTIVE EXPERIENCE · SYNTHETIC DEMOLOCAL PROTOTYPE ■
A · BROADCAST / SYNTHETIC
B · PLAYER POV / GEOMETRIC ESTIMATE
SIMULATED PERSPECTIVE
00:00 / 00:07
SELECT A PLAYER
FIELD TRACKING / SYNTHETIC POSITIONS
PROTOTYPE STATUSESTIMATED POVNot actual gaze direction. Missing data is never fabricated.

The concept: start with a single camera and explore a virtual player perspective through computer vision. This on-page demonstration uses synthetic data; it does not establish validated accuracy on real matches.

INPUT01 CAMERA
EXPERIENCEPOV VIRTUAL
GOALUNDERSTAND / FEEL
STAGEPROTOTYPE
02 / CREATIVE DIRECTION
CONCEPT WORK · NOT AN OFFICIAL CAMPAIGN

90 MINUTES.
A LIFETIME.

A visual storytelling concept for a football club before, during and after a match. Matchday doesn't begin at kick-off. And it doesn't end at full-time.

STORY FORMAT / 9:16CREATIVE CONCEPT
BEFORE KICK-OFFIT ALL
STARTS
HERE.THE STADIUM WAITS. THE FANS DON'T.
JSG — FOOTBALL STORIES01 / 03
CREATIVE DIRECTION / STORYBOARD● LIVE PREVIEW

A story for every moment.

Pick a moment of the match and watch the visual concept, message and content format evolve.

CORE IDEATurn anticipation into atmosphere.

Stadium details, the dressing room, hands, glances and silence. A 15-second teaser that builds tension right up to kick-off.

PROPOSED DELIVERABLES

15s reel · Countdown story · Editorial photography

Independent creative concept. Not commissioned or published by any football club.
MORE THAN RESULTS.MORE THAN HIGHLIGHTS.STORIES THAT STAY WITH YOU.
03 / MY APPROACH

A GREAT VIDEO
ISN'T LUCK.

01 / THE STORY

What do we want supporters to feel? That's the first question—not which effect we'll use.

02 / THE IMAGE

Composition, movement, light, rhythm and sound in service of the game's tension.

03 / THE COMMUNITY

Content designed for each platform and for the people who live and breathe the club.

04 / TECHNOLOGY

Experiment, measure and prototype to find new perspectives without sacrificing credibility.

04 / THE PERSON BEHIND IT
Portrait of Joan Segura GómezJOAN / 2026

BUILT TO
FEEL.
MADE TO
TELL STORIES.

I'm Joan Segura, a Multimedia graduate from UPC with a background in lighting and image capture. I've led audiovisual projects, worked with digital tools and built independent creative projects.

Now I want to bring all of that to football: communicate with purpose, make content with its own identity and find new ways to connect supporters with their team.

PREMIERE PROAFTER EFFECTSPHOTOSHOPLIGHTROOMSTORYTELLINGCREATIVE CODING
ENGINEERING CV ↓
05 / THE NEXT PLAY
THE BEST STORIES ARE STILL AHEAD.

LET'S MAKE
IT HAPPEN.

Football, content, fresh ideas. Every project starts with a conversation.

Stadium photography: Alex Simpson / Unsplash. The HFX demonstration shown is synthetic and experimental.