UX Designer — Barcelona
Human-centered design at the intersection of automotive HMI, digital interfaces, and cinematic storytelling. A background in lighting and image capture — applied to the screens of tomorrow's vehicles.
Automotive HMI · Internship · 2024
Designing the in-car experience — infotainment interfaces, lighting UX, and interior digital touchpoints for a premium automotive brand.
E-commerce UX · Brand Design · 2025–Present
Building a streetwear brand from zero — UX strategy, e-commerce experience design, and full digital presence, solo.
Screenplay · Visual Direction · Cinematography
The other side of the eye — cinematography, lighting direction, and visual storytelling. The discipline that trained how I design.
I'm Joan, a UX Designer based in Barcelona with an unusual background: before designing interfaces, I studied cinematography, lighting, and image capture. That eye for composition, light psychology, and visual storytelling is now the foundation of everything I design.
At CUPRA I applied that perspective directly — designing HMI interfaces and lighting experiences where every color and visual hierarchy has emotional weight. The same principles that make a great shot make a great screen.
I also built The Instinct from zero — a live streetwear brand with full visual identity, e-commerce, and 1,200+ sessions. One person, every decision.
Available for opportunities