Before designing screens, I learned to compose frames, direct light, and tell stories through image. This short film is where that side lives — and it's inseparable from how I design.
"Lighting shapes emotion in film.
In automotive HMI, it does exactly the same."
— The connection that makes the difference
In cinematography, every element in the frame has a purpose — nothing is accidental. The lead actor draws the eye, the background supports context. In HMI design, this translates directly: the primary action is prominent, secondary information recedes. Framing and layout are the same problem.
Lighting in film doesn't illuminate — it communicates. Warm tones signal safety, cold tones signal tension. In automotive ambient lighting design at CUPRA, I applied this directly: lighting modes aren't decorative, they're emotional signals that change how the driver feels in the car.
Film editing teaches you to feel when a cut is too fast or too slow. Timing is everything. In interface design, transition speed, animation easing, and feedback delay are the same discipline — the difference between an interface that feels natural and one that feels broken.
Writing a screenplay means designing an experience from beginning to end — anticipating what the audience feels at every moment. UX design is the same exercise. A screenplay and a user flow are structurally identical: inciting incident, progression, resolution.
Wrote the full script — structure, dialogue, scene direction. The screenplay is the UX wireframe of a film: every beat planned, every transition justified, the user journey mapped from first frame to last.
Defined the visual language of the film — color palette, lighting mood, shot composition. The same decisions I make when designing an HMI: what should the user feel, and how does light and color make them feel it.
Applied my technical background in lighting and image capture — from planning light setups to post-production color grading. Every frame crafted with the same intentionality I bring to every interface element.